Monster High Beauty Shop

Client: Tabtale
Date: 2017

Tag Games partnered with TabTale and Mattel to bring a ghoulish free-to-play mobile experience to players all over the world.

• Adding to Mattel's hugely successful Monster High multimedia franchise, Monster High Beauty Shop made its global debut on Halloween 2017, giving young players the chance to enjoy a full spooky makeover experience with hair, nails, dress, and make up features.

• In a unique and fun twist, the game also utilises AR technology to allow players to dress themselves up with on screen filters just like the game's frightful characters.

• With over 2 million downloads in the first month and a steady stream of ongoing seasonal content, Monster High Beauty Shop looks set to keep young gamers coming back for a long time.