Client: Tabtale
Date: 2017

Tag Games partnered with TabTale and Mattel to bring a ghoulish free-to-play mobile experience to players all over the world.

Adding to Mattel's hugely successful Monster High multimedia franchise, Monster High Beauty Shop made its global debut on Halloween 2017, giving young players the chance to enjoy a full spooky makeover experience with hair, nails, dress, and make up features. In a unique and fun twist, the game also utilises AR technology to allow players to dress themselves up with on screen filters just like the game's frightful characters.

With over 2 million downloads in the first month and a steady stream of ongoing seasonal content, Monster High Beauty Shop looks set to keep young gamers coming back for a long time.